Why don’t you charge more?

I posted a depressed comment on Facebook yesterday:
“I need to start charging over a hundred dollars for a half-day seminar. Apparently.
This explains why I’m poor!”

A couple of my friends replied:
Why don’t you charge more?
Do you think aren’t worth more? Or do prefer to be the better value?

My reply:

Truth? I think that my combination of training, experience, and practice in armed and unarmed self-defense plus the fact that I’ve actually been researching this topic (instead of depending on anecdotal evidence) means that my training is worth quite a lot (especially in self-defense classes)—and not only more than I’ve been charging, but much more than a lot of the crap that is taught around here by people who are teaching based on their background and experience, which doesn’t actually match the topics that they are teaching.* Continue reading